成果を測る方程式!KGI/KPIを定めた戦略的ビジネス設計

事業の目標設定について

事業の概要が決まってくると、次に「いつまに」「何を」「どこまで目指すのか」という指標や目標が必要になってきます。今回は、このあたりを明確にするためにKGI、KPIについて考えてみようと思います。

KGIとは

まずはじめにKGIですが、これはKey Goal Indicator = 重要目標達成業績指標の略です。

企業や事業が達成すべき目標の中で、定性的な目標ではなく、定量化した(数値化した)目標で重要なものを指します。
また、KGIは曖昧な指標では意味を成さないため、誰でも公平に判断できるよう時期と具体的な数値を設定し、明確な判断基準としておくことが基本となります。
例えば、事業の1年後の目標としてKGIを設定する場合、以下のようなものがあげられます。

  • 売上を●●%アップし●●円にする
  • サービス登録数を●●%アップし●●人にする

KPIとは

次にKPIですが、これはKey Performance Indicator = 重要業績指標の略であり、全体的な目標となるKGIを達成するために細分化した指標の中で重要なものを指します。
例えば、KGIの例にあった「売上を●●%アップし●●円にする」という目標であれば、売り上げをアップするための活動として、

  • 月次のリード(見込み客)獲得目標を●●%アップし年間で●●件にする
  • 月次のリード(見込み客)からの商談化率を●●%アップし年間で●●%にする
  • 月次の受注率を●●%アップし年間●●で%とし、●●件の受注数を獲得する

といった指標がKPIとして設計されます。

また、「サービス登録数を●●%アップし●●人にする」というKGIに対しては、

  • 月次のWebサイト訪問数を●●%アップし年間で●●人にする
  • 月次の登録のコンバージョン率を●●%アップし年間で●●人にする

と行った指標がKPIとして挙げられます。

 KPIの設定については、次のようなポイントがあるので参考にしてみましょう。

 

SMART(下記の頭文字をとってSMARTと言います)

「売り上げをアップする!」「商談数を増やす」といった目標だけで具体性がなければ意味も効果も薄くなります。

こうした抽象的なものではなく、「〇〇を実現するために××をやる」と明確に、具体的にわかりやすく行動目標を定めたものがKPIであり、設計する際に抑えるべきポイントを整理した、KPI設計のフレームワークとして使えるのがSMARTです。

  • 明確性(Specific):具体的にわかりやすくすること
  • 計量性(Measurable):測定可能であること
  • 現実性(Achievable):達成可能であること
  • 結果指向または関連性(Result-oriented or Relevant):結果を重視すること
  • 適時性(Time-bound):期限を設定すること

 上記より、「期限が定めてあり、指標値が明確で計量・計測でき、最終目標に関連した達成可能なもの」をKPIに定めることが大切です。

まとめ

今回は、「KGI」と「KPI」について紹介しました。
事業計画の段階で、目標となるKGIや、その目標を達成するために必要な計測指標のKPIを定めることは、事業のビジネスモデルやサービス重要な要素が理解できていることも意味すると考えます。
例えば事業承認者に向けて、下記を設定したとします。
1年目終了時のKGI:売上●●円達成

  • KPI①:月間新規登録者数
  • KPI②:月間解約者数
  • KPI③:月間購入者数
  • KPI④:月間購入単価

ここで、月間の売上を構成している要素としては、

  • 月間売上 = 月間購入者数 X 月間購入単価

として表現できたりします。加えて、累積の会員数については、

  • 累積会員数 = 前月までの累積会員数 + 月間新規登録者数 – 月間解約者数

となり、会員が純増しているのかどうかも把握することが可能となったりします。
よって、KGI、KPIが明確になり、事業承認者とも確認ができれば、次にKPIを達成するための具体的アクションを検討すれば良いということになってきます。

事業計画のアクションとここで想起されるアクションが一致していれば、事業計画としての精度もアップすることでしょう。

<参考リンク>
業務改善の4原則、ECRS(イクルス)の原則とは?改善事例とツールについて

成果を測る方程式!KGI/KPIを定めた戦略的ビジネス設計

Lean Diagram、Lean Canvasで新規事業の失敗確率を減らす!時間、労力、資源、情熱の無駄カット手法

569 件のコメント

  • I am also writing to make you know what a impressive encounter my friend’s girl gained reading through your web page. She learned plenty of pieces, which include what it’s like to possess an amazing helping mood to let most people smoothly know several impossible subject matter. You truly exceeded our own expectations. Thank you for offering these invaluable, safe, explanatory and even fun tips about this topic to Julie.

  • I’m commenting to let you be aware of of the awesome discovery my child developed browsing the blog. She came to find a good number of details, including how it is like to have a great coaching character to get a number of people clearly completely grasp a number of advanced issues. You actually did more than her desires. I appreciate you for churning out such effective, dependable, edifying and cool guidance on that topic to Emily.

  • I am glad for writing to make you know what a magnificent encounter my wife’s girl had studying your web site. She mastered several pieces, which include what it’s like to possess an awesome helping nature to let other individuals very easily know precisely some multifaceted subject matter. You truly exceeded people’s expectations. Thank you for presenting these powerful, trusted, informative and in addition fun tips about this topic to Kate.

  • I am not certain the place you are getting your info, but
    great topic. I must spend a while learning more or figuring out more.
    Thank you for excellent information I was in search of this information for my mission.
    0mniartist asmr

  • I’m really enjoying the design and layout of your blog. It’s a very easy
    on the eyes which makes it much more enjoyable for me to
    come here and visit more often. Did you hire out a designer
    to create your theme? Superb work!

  • What’s up i am kavin, its my first occasion to commenting anyplace, when i read this article i thought i could also
    make comment due to this brilliant piece of writing.

  • I’ll immediately clutch your rss feed as I can not to find your email subscription hyperlink or
    e-newsletter service. Do you have any? Kindly allow me
    realize in order that I could subscribe. Thanks.

  • certainly like your web-site but you need to check the spelling on quite a few of your posts. A number of them are rife with spelling issues and I to find it very bothersome to tell the reality nevertheless I?¦ll definitely come again again.

  • Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I get actually enjoyed account your blog posts.
    Any way I will be subscribing to your augment and even I achievement you access consistently fast.

  • Wow that was unusual. I just wrote an very long
    comment but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyways, just wanted to say great blog!

  • I seriously love your website.. Great colors & theme. Did you develop this site yourself?

    Please reply back as I’m wanting to create my very own website and
    would love to know where you got this from or what the theme is named.
    Thank you!

  • Wonderful blog! I found it while surfing around on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!

    Thank you

  • scoliosis
    Hi this is somewhat of off topic but I was wanting to
    know if blogs use WYSIWYG editors or if you have to manually code with
    HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated! scoliosis

  • scoliosis
    Appreciating the dedication you put into your blog and detailed information you provide.
    It’s great to come across a blog every once in a
    while that isn’t the same old rehashed material. Fantastic read!

    I’ve saved your site and I’m including your RSS feeds to my Google account.

    scoliosis

  • scoliosis
    We are a group of volunteers and opening a new scheme in our community.
    Your website provided us with valuable information to work
    on. You have done an impressive job and our whole community
    will be grateful to you. scoliosis

  • dating sites
    Excellent blog! Do you have any suggestions for aspiring writers?
    I’m planning to start my own blog soon but I’m a little lost on everything.
    Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally overwhelmed ..
    Any tips? Thanks! dating sites https://785days.tumblr.com/

  • dating sites
    First off I would like to say wonderful blog! I had a
    quick question that I’d like to ask if you do not mind.
    I was curious to find out how you center yourself
    and clear your head before writing. I have had a tough time clearing my mind in getting
    my thoughts out there. I truly do take pleasure
    in writing but it just seems like the first 10 to 15 minutes tend to be wasted just trying to figure out how to begin.
    Any suggestions or tips? Many thanks! dating sites

  • I think that what you posted was very reasonable.
    But, what about this? what if you added a little content?
    I ain’t suggesting your content isn’t good., however suppose you added
    something that makes people want more? I mean 成果を測る方程式!KGI/KPIを定めた戦略的ビジネス設計 | The Turning Point is a little vanilla.
    You ought to peek at Yahoo’s home page and see how they write news
    titles to grab viewers to click. You might try adding a video or a
    pic or two to grab readers interested about everything’ve got to
    say. In my opinion, it might bring your website a little bit
    more interesting.

  • Thanks a bunch for sharing this with all people you really know what you’re talking about!

    Bookmarked. Kindly also talk over with my web site =). We can have a link alternate arrangement between us

  • I have been browsing online more than 2 hours today, yet I
    never found any interesting article like yours. It is pretty worth enough for me.
    Personally, if all website owners and bloggers made good content as you did,
    the internet will be a lot more useful than ever before.

  • What’s Going down i’m new to this, I stumbled upon this
    I have found It absolutely helpful and it
    has helped me out loads. I hope to give a contribution & aid other
    users like its helped me. Great job.

  • Hey! I’m at work surfing around your blog from my new iphone 3gs!
    Just wanted to say I love reading through your blog
    and look forward to all your posts! Keep
    up the excellent work!

  • For newest news you have to pay a visit the web and on internet I found this website as a finest web site for most up-to-date updates.

  • Great work! That is the kind of information that are
    meant to be shared across the web. Shame on Google for not positioning this put up upper!
    Come on over and visit my site . Thank you =)

  • Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how can we communicate?

  • Hmm it appears like your website ate my first comment (it was
    extremely long) so I guess I’ll just sum it up what I wrote and
    say, I’m thoroughly enjoying your blog. I too am an aspiring blog
    writer but I’m still new to the whole thing.
    Do you have any recommendations for rookie blog writers?
    I’d certainly appreciate it.

  • Nice post. I learn something totally new and challenging on blogs I stumbleupon everyday.
    It will always be exciting to read through articles from other authors and practice a little
    something from their web sites.

  • Amazing! This blog looks just like my old one!
    It’s on a entirely different topic but it has pretty much the same layout and design. Superb choice of
    colors!

  • You have made some good points there. I checked on the internet for more information about the issue and found
    most people will go along with your views on this website.

  • What i don’t understood is in fact how you are no
    longer really a lot more neatly-preferred than you might be right now.
    You are so intelligent. You recognize therefore considerably in the case of this matter, made me personally imagine it from
    numerous numerous angles. Its like women and men don’t seem
    to be interested unless it is something to do with Woman gaga!

    Your own stuffs nice. At all times handle it up!

  • What i do not understood is in truth how you are not actually much more well-favored than you
    may be now. You are so intelligent. You already know thus significantly in terms of this topic,
    made me individually imagine it from numerous numerous angles.
    Its like men and women don’t seem to be interested until it’s one thing to
    do with Woman gaga! Your own stuffs excellent. At all times deal with it up!

  • Generally I don’t learn post on blogs, however I wish to say that
    this write-up very forced me to try and do it! Your writing taste has been surprised me.
    Thank you, very great article.

  • Everything published made a great deal of sense.
    However, think on this, what if you were to write
    a killer post title? I mean, I don’t wish
    to tell you how to run your blog, however what if you added a title that grabbed a person’s attention? I
    mean 成果を測る方程式!KGI/KPIを定めた戦略的ビジネス設計 | The Turning Point is kinda
    boring. You could look at Yahoo’s home page and note how they write post headlines to
    grab viewers to open the links. You might try adding a video or
    a pic or two to grab readers interested about everything’ve written. Just my opinion, it would make your posts a little livelier.

  • What i do not realize is in fact how you are not really much more neatly-favored than you might be right
    now. You’re very intelligent. You recognize therefore
    considerably relating to this subject, produced me in my
    view believe it from numerous numerous angles. Its like women and
    men are not involved until it’s one thing to do with Lady gaga!

    Your own stuffs great. Always take care of it up!

  • Heya i am for the first time here. I found this board and I to find It really useful & it helped me out
    much. I’m hoping to provide one thing back and aid others such as you
    helped me.

  • Having read this I believed it was very informative.
    I appreciate you finding the time and effort to put this article together.
    I once again find myself spending a lot of time both reading and posting comments.
    But so what, it was still worthwhile!

  • Hi outstanding blog! Does running a blog like
    this require a lot of work? I have virtually no knowledge of computer programming however
    I had been hoping to start my own blog in the near
    future. Anyways, if you have any ideas or tips for new blog owners please share.

    I understand this is off subject nevertheless I just wanted to ask.
    Appreciate it!

  • You really make it appear so easy along with your presentation but I to find this topic to be actually one thing that I think
    I might never understand. It kind of feels too complicated and extremely huge for me.

    I’m looking ahead on your next put up, I will try to get the
    grasp of it!

  • Pretty great post. I simply stumbled upon your
    blog and wished to say that I have really loved surfing around
    your weblog posts. In any case I’ll be subscribing on your rss
    feed and I am hoping you write once more very soon!

  • What i don’t understood is actually how you’re now not really much
    more neatly-appreciated than you may be now.
    You are very intelligent. You already know therefore significantly on the subject of this matter, produced me individually believe it from
    numerous varied angles. Its like men and women are not interested except it’s something to do
    with Girl gaga! Your personal stuffs excellent.

    All the time maintain it up! quest bars http://bit.ly/3jZgEA2 quest bars

  • Hmm it looks like your site ate my first comment (it was
    extremely long) so I guess I’ll just sum it up what I had written and
    say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the
    whole thing. Do you have any suggestions for newbie blog writers?
    I’d genuinely appreciate it. ps4 games https://tinyurl.com/45xtc52b ps4

  • Холостячка 2 сезон https://bit.ly/39ioLkW Смотреть онлайн шоу Холостячка 2 сезон на СТБ.
    Пост шоу можно смотреть тут. Холостячка стб 2 сезон 1-2 серия

  • Холостячка 2 сезон https://bit.ly/39ioLkW Смотреть онлайн шоу Холостячка 2 сезон на СТБ.
    Пост шоу можно смотреть тут. Холостячка стб 2 сезон 1-2 серия

  • Холостячка 2 сезон https://bit.ly/39ioLkW Смотреть онлайн шоу Холостячка 2 сезон на СТБ.
    Пост шоу можно смотреть тут. Холостячка стб 2 сезон 1-2 серия

  • Сериал и фильмов о Чернобыль было очень много, все они по-своему интересны. Однако именно американский канал HBO создал действительно интересный. Чернобыль сериал. Новые сериалы в хорошем качестве.

  • Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your website? My blog is in the very same niche as yours and my visitors would truly benefit from a lot of the information you provide here. Please let me know if this alright with you. Thanks!|

  • I simply couldn’t depart your web site prior to suggesting that I really enjoyed the standard info a person supply to your visitors? Is going to be back incessantly in order to investigate cross-check new posts.

  • Hey there just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Opera. I’m not sure if this is a formatting issue or something to do with browser compatibility but I thought I’d post to let you know. The style and design look great though! Hope you get the issue solved soon. Thanks|

  • I do consider all of the ideas you have presented in your post. They are really convincing and can definitely work. Nonetheless, the posts are very quick for beginners. May just you please lengthen them a little from next time? Thanks for the post.|

  • I do not even know how I ended up here, but I thought this post was great.
    I don’t know who you are but certainly you are going to a
    famous blogger if you are not already 😉 Cheers!

  • Cмотреть сериалы онлайн, Озвучка – Перевод Амедиа, лостфильм, алексфильм, HDrezka Studio Украинский Игра в кальмара 2 сезон 1 серия Рик и Морти, Настоящий детектив, Сверхъестественное, Мистер Корман, Звоните ДиКаприо!, Нарко – все серии, все сезоны.

  • Cмотреть все сезоны и серии онлайн, Озвучка – Перевод TVShows, LostFilm, алексфильм, Оригинал (+субтитры) Игра в кальмара 2 сезон 1 серия Смешарики. Новый сезон, Харли Квинн, Теория большого взрыва, Убийства в одном здании, Триггер, Тьма – все серии, все сезоны.

  • I just like the helpful info you supply in your articles. I will bookmark your blog and take a look at once more right here regularly. I’m rather certain I’ll be informed many new stuff proper here! Best of luck for the next!|

  • I want to to thank you for this good read!! I absolutely enjoyed every bit of it. I have you book-marked to look at new stuff you post…|

  • Hi there! This article could not be written any better! Reading through this
    article reminds me of my previous roommate! He continually kept preaching about this.
    I most certainly will forward this article to him.
    Fairly certain he’ll have a great read. Thanks for
    sharing!

  • Hello there! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Kudos!|

  • Hi there! I’m at work surfing around your blog from my new iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the great work!|

  • コメントを残す

    メールアドレスが公開されることはありません。